Challenge by GOOD
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GOOD Goes Viral: What’s Your Favorite Social Media Campaign?

GOOD Goes Viral:  What’s Your Favorite Social Media Campaign?

Nominate an innovative social media campaign that champions a social cause. We’ll award $1,000 to further the work of the winning campaign.

See Winner Red-ribbon-small
28 ideas submitted
Check them out

The Specifics

What’s the best use of social media for social change that you’ve seen?

Online action campaigns for social good have become more prevalent, more innovative, and more engaging. Consider the widespread participation of everyday people in campaigns like Rock the Vote, or the recent Invisible Children’s Kony 2012 documentary, which made international headlines and topped 70 million YouTube hits in a single week. Some people thought the video was a huge success, while others critiqued the content and approach of the campaign.

We want to hear about the best social media campaigns out there so we can surface and share out their best practices to the GOOD community. Which uses of social media for social change have truly raised the bar and successfully catalyzed meaningful online and offline action?

We’re inviting individuals, nonprofits, and creative agencies to nominate their top choice. We’re open to any and all online campaigns— videos, mobile apps, Twitter campaigns all welcome! We’ll award $1,000 to the organization connected with the campaign that receives the most votes, and we’ll interview the organizers of the top campaigns and share with the entire community their tips for using online tools to accelerate social change.

Submissions are open between April 25 and May 24 (noon Pacific Time). From May 24 to June 7, we’ll open it up to public voting. Help spread the word about the most effective social media campaigns and help us choose the top campaign that we can all learn from.

Join the conversation on twitter @GOODmkr and via #ViralGOOD

Submission tips:

  • Include a photo or video that represents the campaign. Photos should be in JPG, PNG, or GIF format, at least 570 X 345 pixels and no larger than 10MB. To include a video, use a YouTube URL.
  • Write at least 3-5 sentences that explain what makes your nominated campaign is especially innovative and inspiring.
  • In your submission form, you will be asked to share why you think the campaign is powerful and to identify the organization behind the campaign that should receive the $1,000.
  • Email us with any questions at

Rules & Regulations

  • This Challenge is open for submissions from April 25 noon PT to May 24 noon PT.
  • Nominated campaigns will be featured on this page and public voting will be open from May 24 noon PT to June 7 noon PT.
  • In order to vote, log in with your GOOD account. If you don’t have a GOOD account, it’s free to join. All you need is an email address or a Facebook account to register. You will be emailed a link that you need to click in order to validate your address.
  • Read all the rules.

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Circle-1-inactive Step1-title-idea-inactive

Submission Began
Wednesday, April 25

Submission Ended
Thursday, May 24
at 12:00 PM PDT

Circle-2-inactive Step2-title-voting-inactive

Voting Began
Thursday, May 24

Voting Ended
Thursday, June 07
at 12:00 PM PDT

Circle-3 Step3-title
Who Needs Feminism?
Who Needs Feminism?

Winner Announced
Thursday, June 07

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